Blog

Notes on monetizing AI apps

What we learn building ad infrastructure for LLM apps: the per-conversation economics, the format constraints that keep sponsored content from wrecking an assistant, and the engineering details of doing it inside a token stream.

17 June 2026·6 min read
ad formats
UX

In-conversation ads, explained

What an in-conversation ad actually is, where it sits in the response stream, and the design constraints that separate a native placement from a banner in a chat window.

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