Free tool
AI App Revenue Calculator
Wondering whether ads or a subscription would earn more for your AI app? Enter your traffic and see both projected side by side. Every assumption is editable, start with the illustrative defaults, then plug in your own numbers.
Your app
Assumptions (editable, plug in your real numbers)
Monetzly, in-conversation ads
$3,840 / mo
480,000 ad impressions/mo across 200,000 sessions · ARPU $0.15
Paywall, subscription only
$6,750 / mo
750 paying users · the other 24,250 free users earn nothing · ARPU $0.27
Estimates only, not guarantees. Actual eCPM and fill rate vary by region, vertical, and ad demand, replace the defaults with your own data for a realistic projection.
Revenue potential by framework
Building on a specific stack? These guides walk through the revenue model for each one and drop you back here to run the numbers.
Frequently asked questions
How does this AI app revenue calculator work?
It projects two monthly revenue numbers from your inputs: an in-conversation ad model (sessions × ad-eligible turns × fill rate × eCPM) and a subscription paywall (paying users × price). You can edit every assumption to match your own data.
Are these revenue numbers guaranteed?
No. They are estimates. Real eCPM and fill rate depend on geography, vertical, and ad demand, and conversion depends on your product. Use your own measured numbers for a realistic projection.
Why can ads earn more than a subscription for an AI app?
A paywall only earns from the small percentage of users who convert; every free user earns nothing. In-conversation ads can earn on every session, so for high-volume, mostly-free consumer apps the ad model often projects higher.
Can I use both ads and a subscription?
Yes. Many teams run ads on the free tier and offer a paid ad-free tier for power users. The two models stack rather than exclude each other.