Glossary · Advertising
Programmatic Advertising
Automated buying and selling of ad inventory via software.
What is Programmatic Advertising?
Programmatic advertising uses automated systems (often real-time auctions) to match advertiser demand with publisher inventory, replacing manual insertion orders.
It scales ad monetization by connecting many advertisers to many placements without per-deal negotiation.
Programmatic Advertising in context
To understand Programmatic Advertising fully, it helps to know the concepts around it. Real-Time Bidding (RTB), auctioning each ad impression in real time as it is served. Ad Inventory, the total ad space a publisher has available to sell. CPM, cost per mille — the price an advertiser pays per 1,000 impressions. Direct-Sold Ads, ad placements sold directly to advertisers rather than via a network.
Together these describe how advertising works in practice for an AI app, and where Programmatic Advertising fits among them.
Frequently asked questions
Start monetizing in about 5 minutes
Wrap your existing LLM response stream with the Monetzly SDK and earn on every session, no paywall required.