Glossary · Advertising
Direct-Sold Ads
Ad placements sold directly to advertisers rather than via a network.
What is Direct-Sold Ads?
Direct-sold ads are negotiated one-to-one between publisher and advertiser, giving control over pricing, creative, and brand fit.
They can command higher rates than programmatic inventory but require sales effort and do not scale as easily.
Direct-Sold Ads in context
To understand Direct-Sold Ads fully, it helps to know the concepts around it. Programmatic Advertising, automated buying and selling of ad inventory via software. Sponsorship, a direct deal where a brand pays to be associated with a product or content. House Ads, a publisher's own promotions used to fill unsold inventory.
Together these describe how advertising works in practice for an AI app, and where Direct-Sold Ads fits among them.
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