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Glossary · Advertising

Ad Slot

A specific place where a single ad can appear.

What is Ad Slot?

An ad slot is a defined position that can hold one advertisement. On a web page it is a fixed unit; in an AI conversation it is an ad-eligible turn.

Deciding which turns are ad slots is how AI apps control placement and frequency.

Ad Slot in context

To understand Ad Slot fully, it helps to know the concepts around it. Ad Inventory, the total ad space a publisher has available to sell. Frequency Cap, a limit on how often a user sees ads over a period.

Together these describe how advertising works in practice for an AI app, and where Ad Slot fits among them.

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All terms
AI app monetization guide
Ad Inventory
Frequency Cap
Frequency Cap
Ad Relevance
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