Glossary · Advertising
Frequency Cap
A limit on how often a user sees ads over a period.
What is Frequency Cap?
A frequency cap restricts the number of times a given ad (or ads generally) is shown to a user within a time window, protecting the experience from over-serving.
In AI apps this is often enforced by choosing which conversation turns are ad-eligible.
Frequency Cap in context
To understand Frequency Cap fully, it helps to know the concepts around it. Ad Slot, a specific place where a single ad can appear. Ad Relevance, how well an ad matches the user's current intent or context. Brand Safety, ensuring ads do not appear next to harmful or inappropriate content.
Together these describe how advertising works in practice for an AI app, and where Frequency Cap fits among them.
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