Glossary · Advertising
Ad Relevance
How well an ad matches the user's current intent or context.
What is Ad Relevance?
Ad relevance measures the fit between an advertisement and what the user is doing or asking about. Relevant ads perform better and feel less intrusive.
In-conversation ads derive relevance from the live prompt and session, so recommendations track the user's actual question.
Ad Relevance in context
To understand Ad Relevance fully, it helps to know the concepts around it. Contextual Advertising, serving ads based on the content being viewed rather than on personal tracking data. In-Conversation Ads, contextual ads placed inside an AI assistant's response stream rather than around the page. Click-Through Rate (CTR), the ratio of clicks to impressions for an ad.
Together these describe how advertising works in practice for an AI app, and where Ad Relevance fits among them.
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