Glossary · AI monetization
In-Conversation Ads
Contextual ads placed inside an AI assistant's response stream rather than around the page.
What is In-Conversation Ads?
In-conversation ads are advertisements injected directly into the tokens an LLM assistant streams back to the user, matched to what the user is asking about in that turn.
Unlike banner or sidebar ads, they live inside the conversation itself, so they suit chat-first AI apps where there is no traditional page layout to place display units on. They monetize free sessions without gating access.
In-Conversation Ads in context
To understand In-Conversation Ads fully, it helps to know the concepts around it. Contextual Advertising, serving ads based on the content being viewed rather than on personal tracking data. Token Injection, inserting ad content into an LLM's token stream as it is generated. Ad Relevance, how well an ad matches the user's current intent or context. Large Language Model (LLM), a neural network trained on large text corpora to generate and understand language.
Together these describe how ai monetization works in practice for an AI app, and where In-Conversation Ads fits among them.
Frequently asked questions
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