Glossary · Advertising
Contextual Advertising
Serving ads based on the content being viewed rather than on personal tracking data.
What is Contextual Advertising?
Contextual advertising matches ads to the surrounding content or query rather than to a profile of the individual user. In an AI app, the 'context' is the live prompt and conversation.
It is privacy-friendlier than behavioural targeting because it relies on what the user is asking about now, not on a long-term tracking profile.
Contextual Advertising in context
To understand Contextual Advertising fully, it helps to know the concepts around it. In-Conversation Ads, contextual ads placed inside an AI assistant's response stream rather than around the page. Ad Relevance, how well an ad matches the user's current intent or context. First-Party Data, data a company collects directly from its own users. Brand Safety, ensuring ads do not appear next to harmful or inappropriate content.
Together these describe how advertising works in practice for an AI app, and where Contextual Advertising fits among them.
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