Glossary · Monetization models
Paywall
A gate that requires payment to access an app or its features.
What is Paywall?
A paywall restricts access to content or functionality until the user pays. Hard paywalls gate everything; soft paywalls allow limited free use.
Paywalls provide predictable revenue but earn nothing from non-paying users and add friction that suppresses casual adoption.
Paywall in context
To understand Paywall fully, it helps to know the concepts around it. Subscription, a recurring fee charged for ongoing access to an app. Freemium, a free base tier with paid upgrades for more features or higher limits. Conversion Rate, the share of users who take a desired action, such as upgrading to paid. In-Conversation Ads, contextual ads placed inside an AI assistant's response stream rather than around the page.
Together these describe how monetization models works in practice for an AI app, and where Paywall fits among them.
Frequently asked questions
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Wrap your existing LLM response stream with the Monetzly SDK and earn on every session, no paywall required.