Glossary · Advertising
Sponsorship
A direct deal where a brand pays to be associated with a product or content.
What is Sponsorship?
Sponsorship is a direct arrangement in which a brand pays for prominent association with an app, feature, or content series.
It offers high control and value per deal but is manual and hard to scale.
Sponsorship in context
To understand Sponsorship fully, it helps to know the concepts around it. Direct-Sold Ads, ad placements sold directly to advertisers rather than via a network. Sponsored Content, content paid for by an advertiser and disclosed as such.
Together these describe how advertising works in practice for an AI app, and where Sponsorship fits among them.
Frequently asked questions
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