Glossary · Advertising
House Ads
A publisher's own promotions used to fill unsold inventory.
What is House Ads?
House ads are advertisements a publisher runs for its own products or offers, typically to fill inventory that would otherwise go empty.
They keep ad slots useful when paid fill is unavailable.
House Ads in context
To understand House Ads fully, it helps to know the concepts around it. Ad Inventory, the total ad space a publisher has available to sell. Fill Rate, the share of ad requests that are answered with a paying ad. Direct-Sold Ads, ad placements sold directly to advertisers rather than via a network.
Together these describe how advertising works in practice for an AI app, and where House Ads fits among them.
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