Glossary · Advertising
Brand Safety
Ensuring ads do not appear next to harmful or inappropriate content.
What is Brand Safety?
Brand safety is the practice of preventing advertisements from being shown alongside content that could damage the advertiser's reputation.
For AI apps, this means filtering the contexts and conversations in which ads may be injected.
Brand Safety in context
To understand Brand Safety fully, it helps to know the concepts around it. Ad Relevance, how well an ad matches the user's current intent or context. Contextual Advertising, serving ads based on the content being viewed rather than on personal tracking data. Native Advertising, ads that match the form and feel of the surrounding content.
Together these describe how advertising works in practice for an AI app, and where Brand Safety fits among them.
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