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Glossary · Advertising

Sponsored Content

Content paid for by an advertiser and disclosed as such.

What is Sponsored Content?

Sponsored content is material an advertiser pays to have published, labelled so users understand its commercial nature.

Clear disclosure is both an ethical and, in many regions, a legal requirement.

Sponsored Content in context

To understand Sponsored Content fully, it helps to know the concepts around it. Native Advertising, ads that match the form and feel of the surrounding content. Direct-Sold Ads, ad placements sold directly to advertisers rather than via a network. Brand Safety, ensuring ads do not appear next to harmful or inappropriate content.

Together these describe how advertising works in practice for an AI app, and where Sponsored Content fits among them.

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