Glossary · Advertising
Native Advertising
Ads that match the form and feel of the surrounding content.
What is Native Advertising?
Native advertising blends into its environment, taking the format of the content around it rather than standing out as a banner.
In-conversation ads are a native format for AI apps: they appear as part of the assistant's response, clearly labelled.
Native Advertising in context
To understand Native Advertising fully, it helps to know the concepts around it. In-Conversation Ads, contextual ads placed inside an AI assistant's response stream rather than around the page. Sponsored Content, content paid for by an advertiser and disclosed as such. Ad Relevance, how well an ad matches the user's current intent or context.
Together these describe how advertising works in practice for an AI app, and where Native Advertising fits among them.
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